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Argomento di ricerca

Marketing territoriale & Destination Branding


"Cultural Diplomacy may best be described as a course of actions, which are based on and utilize the exchange of ideas, values, traditions and other aspects of culture or identity, whether to strengthen relationships, enhance socio-cultural cooperation or promote national interests; Cultural diplomacy can be practiced by either the public sector, private sector or civil society."
On the guidelines of the "Applied Anthropology: Culture  Enhances your Business ...", Artecnologia has  elaborated this applied research project  that is unrolled pursuing an open-innovation method and a study-analysis-multi/inter/disciplinary approach. The project is sponsored by Universities and Institutions and is being developed in collaboration with the stakeholders involved, amongst which: research organisms (for instance: marketing, pedagogy of communication, sociology, art history, psychology... chairs), Cultural and Government Institutions, Companies, Artists and Professionals of Entertainment and Show.
Immagine
The objective of ARTExperience.org , for what regards the activities in the segment of Destination Branding , is field research and application of methods capable of contributing to increase the Cultural Leadership of countries through cultural soft power's actions. 
Basically, with “ARTExperience.org” we do applied research to design and develop occasions experiential entertainment by applying new languages - respecting the concepts of Transmediality and “Converging Culture” - that are suitable for the mutating contemporary realities and in line with the cultural mainstream, coherent with the new “Culture Consumption” trends, reaching, so, cross targets for socio-demographic, registry and socio-cultural characteristic.
Immagine
So, ARTExperience.org  becomes the referring framework for the solutions defined in order to implement the strategies of Institutions which have the function of territorial marketing. 
www.artexperience.org.uk
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