Argomento di ricerca
Marketing territoriale & Destination Branding |
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"Cultural Diplomacy may best be described as a course of actions, which are based on and utilize the exchange of ideas, values, traditions and other aspects of culture or identity, whether to strengthen relationships, enhance socio-cultural cooperation or promote national interests; Cultural diplomacy can be practiced by either the public sector, private sector or civil society." |
On the guidelines of the "Applied Anthropology: Culture Enhances your Business ...", Artecnologia has elaborated this applied research project that is unrolled pursuing an open-innovation method and a study-analysis-multi/inter/disciplinary approach. The project is sponsored by Universities and Institutions and is being developed in collaboration with the stakeholders involved, amongst which: research organisms (for instance: marketing, pedagogy of communication, sociology, art history, psychology... chairs), Cultural and Government Institutions, Companies, Artists and Professionals of Entertainment and Show.
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The objective of ARTExperience.org , for what regards the activities in the segment of Destination Branding , is field research and application of methods capable of contributing to increase the Cultural Leadership of countries through cultural soft power's actions.
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Basically, with “ARTExperience.org” we do applied research to design and develop occasions experiential entertainment by applying new languages - respecting the concepts of Transmediality and “Converging Culture” - that are suitable for the mutating contemporary realities and in line with the cultural mainstream, coherent with the new “Culture Consumption” trends, reaching, so, cross targets for socio-demographic, registry and socio-cultural characteristic.
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So, ARTExperience.org becomes the referring framework for the solutions defined in order to implement the strategies of Institutions which have the function of territorial marketing.
